Case Study: Break One Clay Target Shooting
Break One Clay Target Shooting had been operating in Queenstown under the radar for a number of years. Many operators and booking agents confused it with another operation in Wanaka, and with no shopfront presence in Queenstown, the owners needed to think outside the square for marketing opportunities, and introduce their new 'laser clays' product to their services.
Through brochures, high impact vehicle signwriting and consistent branded email communication, Break One has achieved fantastic growth in business in the last year, particularly in the free independent traveller (FIT) market.
"When the brochure went out, it was like turning on a switch. We had massive growth in the business overnight" Blake Holden, owner
www.breakone.co.nz
